TikTok Ads
Agency London
Native feeling creative built to win attention on the fastest growing feed in social media, not just be tolerated by it.
TikTok's algorithm surfaces content to strangers faster than any other platform, so a well made ad can outperform a huge organic following overnight. Creative that looks like a traditional advert instead of content gets scrolled past in under a second.
Do any of these sound familiar
Ads are styled like traditional commercials instead of native TikTok content
The same single video has been running as the entire campaign for weeks
There is no plan for Spark Ads or creator style UGC
Nobody is watching where in the video attention actually drops off
Without a clear strategy behind it, TikTok spend gets burned by creative fatigue faster than on any other platform. With the right process, it becomes one of the most cost efficient channels available.
From the right audience to creative that converts
Four stages, one single goal, lowering cost per result without losing brand quality
Audience research
We study your audience inside TikTok specifically, including sound, trend and creator behaviour, not just demographics.
Creative production
UGC style and creator led video built to feel like content first, and an ad second.
Campaign structure
Campaign structure across TikTok's auction, from Spark Ads to in feed placements, mapped to your funnel.
Ongoing optimisation
Rapid creative testing, since TikTok creative fatigues faster than any other platform, with fresh hooks shipped weekly.
Every placement, one strategy
TikTok rewards creative that feels native to the feed. We build for each format specifically.
In-Feed Ads
Native feeling video that appears directly in the For You feed.
Spark Ads
Boosting organic posts, yours or a creator's, with paid reach while keeping their authentic engagement.
TopView
The first thing someone sees when they open the app, for maximum attention campaigns.
Branded Effects
Custom filters and effects that turn your brand into something people want to interact with.
Numbers behind the strategy
across TikTok campaigns managed in the last 12 months
comparing the 90 days before and after onboarding
per quarter across UGC, native and branded formats
with active TikTok campaigns running
Everything about TikTok ads
TikTok's user base has broadened considerably and now spans a much wider age range than when the platform launched. The real question is whether your audience spends time there, which we check before recommending any budget.
Ready to put your brand in front of the right audience
Talk to our team and find out what a dedicated TikTok ad strategy could do for your business.
