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Meta and TikTok Ads

Paid Social Media
Agency London

Creative, strategy and paid ad management built to turn scrolling into paying customers, across Meta and TikTok.

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More than half the world population is on a social platform right now, scrolling, watching and buying. The question is not whether your brand should be there with paid ads, it is how much budget is being lost every day that it is not.

Quick diagnosis

Do any of these sound familiar

1

You are publishing ads on instinct alone, without a real testing plan behind them

2

The same creative has been running for weeks and the results are not what they used to be

3

There is no time or team to film the volume of video content the platforms now expect

4

Cost per result climbs every month and nobody can explain exactly why

Without a clear strategy behind it, paid social becomes an expensive and unpredictable cost line. With the right process, it becomes the most predictable acquisition channel your brand has.

How we work

From the right audience to creative that converts

Four stages, one single goal, lowering cost per result without losing brand quality

01

Audience research

We map who actually buys, where that person spends time, and what makes them stop scrolling.

02

Creative production

UGC, vertical video and static assets built for performance, not for likes.

03

Campaign structure

Prospecting, retargeting and scaling organised so budget works across the right stage of the funnel.

04

Ongoing optimisation

Weekly testing and real metric reviews, adjusting before a creative has the chance to fatigue.

Results

Numbers behind the strategy

0x
Average ROAS

across accounts managed in the last 12 months

0%
CPA reduction

comparing the 90 days before and after onboarding

0+
Creatives tested

per quarter across video, UGC and static formats

0+
Countries served

with active campaigns running across multiple markets

Frequently asked questions

Everything about paid social

Organic reach on social platforms keeps shrinking year after year. Paid social is now the most direct way to put your brand in front of people who have already shown interest in products like yours, instead of waiting for an algorithm to decide who sees your content.

Ready to put your brand in front of the right audience

Talk to our team and find out which platform delivers the strongest return for your business right now.

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Varaschin Design

Your company deserves the best results.

We turn strategy into real growth.

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